If you are a new business owner, or an entrepreneur, marketing your business can drain your budget. If you are between jobs, you feel drained of time and money. However there are three tools that when used correctly can give you just the boost you need for a very minimal investment of time and money: Your handshake, your business card and your introduction. Your handshake is one of your business tools when networking. A few weeks ago I met an interesting businesswoman who was new in town. When she shook my hand, it felt like she was competing for the strong man award. Her grip was so tight I winced. I’ve always hated a half-committed handshake but this was going a bit too far. When you greet someone, look him or her in the eye and grasp their hand firmly web to web, then give a shake or two then disconnect. Don’t place your other hand on top, or put your free hand on their shoulder unless you are already close acquaintances. Drop the philosophy that says if you want more power make sure you twist your hand to where your counterpart’s hand is facing the floor and yours is on top. Handshaking is not a platform to showcase your strength or play psychological games as to who is more worthy. You are there to build relationships, get acquainted and treat the other person as your equal.
Business Card Many mistakes are made with business cards. The first rule is HAVE ONE. Excuses range from “I’m just out of college” to “I just changed positions” to “I’m unemployed” to “I’ve just started my business so I haven’t had time.” … continue reading this entry.
